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About APOC - A USC Graduate School Master's Program in New Media, Internet Marketing, and Online Social Networking

USC's pioneering Charles Annenberg Weingarten Program on Online Communities (APOC) is a graduate school program in new media, Internet marketing, and online social networking sites. APOC recognizes that online communities are the future of our economic, political, and social lives. They are the most successful application of “Web 2.0” concepts, and are increasingly popular as well as critical to the success of a wide array of industries. According to Alexa rankings, more than half of the top ten most frequently visited websites revolve around social media, and many traditional mass media, such as newspapers and television, are incorporating new media and social networking features as part of media convergence. Online communities also hold the promise of new forms of social communication, increased political involvement, better support networks, online games, cutting-edge advertising, and new economic models for news, video, and music. The components of the program include a 1-year M.A. degree, close ties with industry, and ongoing research into how online communities are integrated with individuals, organizations, and technologies.

APOC News

05/04/2009 - 15:52

Stroom.com, a website created by APOC students Nonny de la Peña, Tom Grasty, Rachel Wagoner, and Chris Guitarte, has won the Marshall Business school New Venture Competition (graduate and faculty division). Check out Stroome.com for a taste of their innovative approach to merging social media and journalism.

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