Graduate Internships In New Media, Social Media & Marketing

All students in the master's program are required to participate in an internship, typically scheduled over the summer. Below are some of the companies our students have worked with.

2012


Emmys.com

The Emmys.com is the official website of the Academy of Television Arts and Sciences. Emmys.com allows fans and industry professionals to follow the award nominations and winners, and it provides content ranging from news and features to video and webcasts. Emmys.com is a thriving, interactive site for the television industry and its fans.

Xfire

Xfire.com is a communication platform developed for the gaming community. This innovative and forward thinking business is addressing the needs of gamers to communicate with each other in messaging, chat, and through broadcasting of their game play and creating of play and fan groups in a manner that enhances game play experience and collaboration, while also providing an engaging and interactive opportunity to share the gaming experience. Xfire has over 20 million subscribers, often hosting over a quarter of a million players at any given time.

Infuse Creative

Infuse Creative is one of the most celebrated SEO (search engine optimization) and search marketing firms in the world. Led by Gregory Markel, who is one of the ten “pioneers” of search, Infuse Creative is the go-to firm for SEO and SEM search related strategy, lead generation, ecommerce, branding and awareness, and other tech driven marketing. Infuse Creative not only leads the way for its customers, but also consults with the premier search engines themselves, such as Google and Yahoo.

TheCulturedSeed

The Cultured Seed is an online guide and community for families who wish to enrich their children’s lives with art, culture, travel, food, and other opportunities. This site is an interactive guide that focuses on awareness and enrichment for families of all demographic backgrounds. Tips, tools, calendars of events, articles, activities, interactive discussions, and other efforts to enrich and enhance children’s lives are found on this site.

Spark Networks

Spark is a network of niche online dating and “personals sites. They are best known as the parent company for “J-Date” and “ChristianMingle” but also have sites targeting African American, Asian American, LDS, Canadian singles, UK singles, Military, “silver” (older), and other “dating” demographics. Thus, SparkNetworks is a leading force in understanding and creating interactive experiences and personals websites for their network of ethnic, religious, special interest, and geographically targeted singles. All of their sites combined make Spark the leading online relationship networking site both in the United States and internationally.

Blitz Agency

Blitz Agency is a digital and traditional marketing company that specializes in developing, marketing, and branding companies and products. This strategic firm is known for its effective transmedia ad campaigns and for spearheading launches of products, companies, and product lines. Their expertise includes everything from general strategy and branding to gamification, mobile strategy, and the use of emerging platforms.

Beachmint.com

Beachmint is a “social commerce” site that focuses on designer curated fashion, jewelry, and beauty products that are sold direct to consumers. Beachmint is venture backed and was founded by a team of well known, highly successful serial entrepreneurs in the tech sector. Their focus includes the use of celebrity designers and collaborations with known designers. Their current verticals include StyleMint, ShoeMint, BeautyMint, and JewelMint. They offer subscription based shopping with social recommendations for celebrity and designer curated products.

2010


The Clippers

The Los Angeles Clippers basketball team now uses social media, including Facebook, Twitter, and other outlets to reach its fans and provide information and entertainment.

Fox Sports

is the primary online network for fox sports. This site supports the array of fox sports news and teams, as well as a variety of entertainment products produced for their audience.

TMZ

TMZ.com is a website devoted to entertainment and celebrity news and gossip. The site is best known, currently, for breaking a number of celebrity news stories and for its television show hosted by Harvey Levin

Roll International

Roll.com is the private holding company that includes such diverse brands as Fiji Water, POM Wonderful (juice and drinks), Teleflora, and Paramount Farms (nuts, fruit, and more). Roll has an innovative social media team to support its many brands.

IPG Emerging Media Lab

Emerging Media Lab is equal parts think tank, research facility, and change enabler, part of the Interpublic Group (IPG), a global provider of advertising and marketing services.

Spark Networks

Spark is a network of niche online dating and “personals sites. They are best known as the parent company for “J-Date” but also have sites targeting black, LDS, Christian, and other “dating” demographics. All of their sites combined make Spark the leading online relationship networking site both in the United States and internationally.

M80

M80 is a marketing agency specializing in social media marketing and digital PR. They were one of the first agencies to develop word of mouth and then social media marketing strategies and they continue to be leading edge as strategists.

2009


Fiji Water

Fiji Water is a leading producer of bottled water, drawn from an artesian aquifer.

Emerging Media Lab (IPG)

Emerging Media Lab is equal parts think tank, research facility, and change enabler, part of the Interpublic Group (IPG), a global provider of advertising and marketing services.

M80

M80 leads the way by providing promotions and marketing for companies such as Microsoft, Cisco, and WB.

Teleflora

Teleflora has been been connecting customers with the nation's best florists for more than 70 years, and features an innovative online component.

Universal Music

Universal Music (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing.

2008


CauseCast

Causecast helps people support efforts and charities by giving them access to knowledge, tools, and connections.

Institute of Creative Technologies

The Institute for Creative Technologies creates interactive, virtual environments by merging classic story telling and high-tech tools.

JibJab

JibJab have created a new brand of Internet humor by propagating Flash animations through online channels.

Loud3r

Using a combination of human intelligence and semantic technologies, Loud3r has created a network of websites for, "enthusiasts whose passions are underserved by Web content."

M80

M80 leads the way by providing promotions and marketing for companies such as Microsoft, Cisco, and WB.

Schwartzman PR

Los Angeles-based Schwartzman & Associates provides strategic communications, corporate public relations and online PR services to entertainment, media and technology marketers.

Tech Coast Angels

Tech Coast Angels is the nation's largest and most experienced angel investor network, and focuses specifically on southern California companies.

ThisNext

ThisNext is a social shopping network where members discover products based on recommendations, and can review products they feel passionately about.

WhoopMobile

Whoop Mobile is a service provider for mobile phone users with an optimized platform delivery solution across devices.

2007


ABC Family

ABC Family is an American cable television network currently owned by Disney-ABC Television Group, a division of The Walt Disney Company. ABC Family offers contemporary and inclusive programming, including series, movies, events, and enhanced ABC encore presentations.  The focus of ABC Family is youth oriented programming.  ABC Family has developed a web presence associated with its broadcast products that is innovative and which is setting the standard for interactive community opportunities for kids and teens. 

The Annenberg Foundation: Explore

Explore is a philanthropic multi-media project of the Annenberg Foundation through which documentaries, short films and photographs are created to showcase non-profit efforts around the world. At its core, the project is a series of filmed and photographed site visits to non-profit organizations and leaders whose work has impact locally and globally.  Explore showcases independent voices and work from around the world that advances the values and vision of truly meaningful philanthropy.  Explore is based on a concept developed by and advanced under the leadership of Charles Annenberg Weingarten.

Buzznet

Buzznet.com is a photo, journal, and video-sharing social media network. Likened to Flickr, del.icio.us, Technorati, CiteULike, and Last.fm, Buzznet is a place for members to share content based on their personal interests. However, unlike classic social networks, which focus primarily on messaging and profile pages, Buzznet members participate in communities that are created around ideas, events and interests; most predominantly, music, celebrities and the media. Buzznet’s interest-based community structure connects individuals who share the same passions.

The Los Angeles Times Online

The Los Angeles Times (also known as the LA Times) is a daily newspaper published in Los Angeles, California and distributed throughout the Western United States. It is the second-largest metropolitan newspaper in the United States and the third-most widely distributed newspaper in the United States.  The Online effort at the LA Times is innovative and forward thinking, and is a leader in shaping the future of online journalism.     

M80 Interactive Marketing

M80 is one of the hottest interactive marketing firms.  M80 creates online marketing campaigns for top entertainment properties and consumer brands.  They specialize in online word of mouth, grassroots community empowerment, viral marketing, social media marketing, and online publicity and promotions. 

MySpace

is currently the most popular social networking site in the United States, attracting over 69 million visitors in October, 2007, according to Comscore. On the website, people meet, socialize, and create friendships through a rich variety of communication methods, including messages, comments, customizable profiles, music, and video.

PBS/KCET New Media 

KCET, public television for southern and central California, is watched by four million viewers a week in 11 counties, the largest broadcast reach of any public television station in the United States. It is the West Coast flagship station of the Public Broadcasting Service. Throughout its 40-plus year history, KCET has garnered hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children's programs, and its outreach and community services.  KCET's new media efforts include a dynamic and growing web presence.  They produce original multimedia web content including CA Stories, Wired Science, and many more. There are also video clips, podcasts, blogs, and interactive experiences connected to their broadcasts and to their web products. 

SchwartzmanPR and OnTheRecordPodcast.com

SchwartzmanPR is a public relations leader in helping organizations build visibility and credibility with key audiences through strategic mainstream media relations campaigns and direct communication programs featuring blogs, podcasts, newsfeeds and other social media platforms.  SchwartzmanPR offers online PR services, is an industry leader in podcasting, and also offers platforms that allow businesses to develop a dynamic online presence. 

Yahoo!

(NASDAQ: ) is an American public corporation and global Internet services company. It provides a range of products and services including a web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting.  According to Web traffic analysis companies (including Comscore, Alexa Internet and Netcraft), Yahoo! has been one of the most visited websites on the Internet, with more than 412 million unique users. The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2005, making it one of the most visited U.S. websites.